PRIVACY POLICY – PICTURF
Last Updated: January 18, 2026
INTRODUCTION
Welcome to Picturf, operated by nativegems Pvt Limited ("we", "our", or "us").
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Picturf (the "App"). Please read this policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.
INFORMATION WE COLLECT
2.1 Account Information
• Email address (for authentication and account recovery)
• Username (for display purposes)
• Profile picture (optional)
• Bio/Biography (optional)
• Location (optional, text-based)
• Interests (optional)
2.2 Authentication Data
• Firebase Authentication and Google Sign-In are used for secure login
• Passwords are stored only as secure hashes (never in plain text)
• Authentication tokens for API access
2.3 Communication Data
• Messages: text messages, voice notes, shared media, and locations
• Call data: call history, duration, participants, and call status (audio/video)
• Group information: group names, participants, and group settings
2.4 Media and Files
• Photos and videos uploaded or captured
• Voice recordings and audio messages
• Profile pictures
• Shared files and documents
2.5 Location Data
When you choose to share your location in chats, we collect:
• Precise GPS coordinates
• Reverse-geocoded address information
Location data is collected only when explicitly shared and is not continuously tracked.
2.6 Contact Information
With your permission, we may access your device contacts to help you find friends on Picturf. Contact data is processed only for this purpose and is not sold to third parties.
2.7 Device Information
• Device type and operating system
• Push notification tokens (FCM)
• App version and settings
2.8 Usage Data
• Online/offline status
• Last seen timestamp
• App interaction patterns
HOW WE USE YOUR INFORMATION
We use the collected information for the following purposes:
Providing services (messaging, calls, photo contests, social features)
Sending push notifications for messages, calls, and important updates
Account creation and management
Fraud prevention, abuse detection, and security monitoring
Improving app performance and features
Customer support and user assistance
Processing subscription payments through Razorpay
END-TO-END ENCRYPTION
Picturf uses the Signal Protocol for end-to-end encryption of one-on-one messages.
This means:
• Only you and the recipient can read your messages
• We cannot access encrypted message content
• Encryption keys are securely stored on your device
Note: Group messages and certain features may not be end-to-end encrypted.
INCOGNITO MODE
Picturf provides an Incognito Mode for anonymous interactions:
• Anonymous posts are linked to your account but displayed with anonymized identifiers
• Incognito sessions are temporary and can be deactivated
• Minimal metadata is retained to prevent abuse and ensure safety
DATA SHARING AND DISCLOSURE
6.1 Third-Party Service Providers
We use trusted third-party services for app functionality:
• Firebase Authentication – user login and account management
• Firebase Cloud Messaging – push notifications
• Google Cloud Storage – media storage
• Google Sign-In – OAuth authentication
• Razorpay – payment processing
• LiveKit – audio and video calling infrastructure
6.2 Legal Requirements
We may disclose information when required to:
• Comply with legal obligations or court orders
• Protect our rights or property
• Prevent fraud or security issues
• Protect the safety of users or the public
6.3 Business Transfers
If Picturf undergoes a merger, acquisition, or asset sale, user information may be transferred as part of that transaction.
DATA RETENTION
• Messages are retained until deleted by the user
• Disappearing messages auto-delete after the configured time
• Call history is retained for service functionality
• Account data is retained until account deletion
• Media files are stored until deleted
• Device logs follow a 5-file rotation retention policy
DATA SECURITY
We implement industry-standard security measures including:
• HTTPS/TLS encryption for all data transfers
• End-to-end encryption for private messages
• Secure token-based authentication
• Encrypted storage for sensitive data on devices
YOUR RIGHTS AND CHOICES
You have the right to:
• Access your personal data
• Correct or update your information
• Delete your account and associated data
• Disable push notifications via app settings
• Revoke app permissions via device settings
To exercise these rights, contact:
Email: Admin@nativegems.in
CHILDREN’S PRIVACY
Picturf is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13. If a parent or guardian believes a child has provided personal information, please contact us immediately. Any such information will be promptly deleted from our servers.
PERMISSIONS WE REQUEST
• Camera – photos, videos, video calls
• Microphone – voice messages and calls
• Location – sharing location in chats
• Contacts – finding friends
• Storage – saving and accessing media
• Notifications – message and call alerts
All permissions are optional and can be revoked at any time through device settings.
INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and processed in countries other than your own. Appropriate safeguards are in place to protect your data in accordance with this policy.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. Any changes will be posted with an updated "Last Updated" date. Continued use of the App indicates acceptance of the revised policy.
CONTACT US
If you have any questions about this Privacy Policy, please contact us:
Company: nativegems Pvt Limited
Email: Admin@nativegems.in
Website: https://nativegems.in/
BY USING PICTURF, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO THIS PRIVACY POLICY.